Who are the most influential voices in B2B copywriting & messaging?

1. April Dunford 2. Joanna Wiebe 3. Dave Gerhardt 4. Peep Laja 5. Ann Handley 6. Robert Rose 7. Chris Walker 8. Katelyn Bourgoin 9. Andy Crestodina 10. Ross Simmonds [7 Top Message Strategy Experts to Learn From (2026) | Salesmotion](https://salesmotion.io/blog/message-strategy-experts?utm_source=chatgpt.com)

Here’s a ranked list of the **top 10 most influential individual voices in B2B copywriting and messaging for 2025**, based on industry-recognized lists and thought leadership presence: ### 🔝 Top 10 Influential Voices in B2B Copywriting & Messaging (2025) 1. **Stefan Georgi** – Renowned for his RMBC method and high-converting direct response copy.[The Top 25 in 25 – Copywriters Who Will Dominate 2025](https://frontnews.deskstories.com/press-release/2025-02-21/16079/the-top-25-in-25-copywriters-who-will-dominate-2025) 2. **Dave Gerhardt** – Founder of Exit Five, leading B2B marketing communities and messaging strategies.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025?trk=public_post_comment-text)[Digital marketing influencers](https://www.linkedin.com/pulse/top-digital-marketing-influencers-ivan-brice%25C3%25B1o-zgpif/) 3. **Chris Walker** – CEO of Passetto, widely followed for his B2B demand generation and messaging insights.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025?trk=public_post_comment-text) 4. **Alex Cattoni** – Known for charisma-driven copywriting and persuasive brand messaging.[The Top 25 in 25 – Copywriters Who Will Dominate 2025](https://frontnews.deskstories.com/press-release/2025-02-21/16079/the-top-25-in-25-copywriters-who-will-dominate-2025) 5. **Rand Fishkin** – Co-founder of SparkToro, influential in audience research and B2B positioning.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025?trk=public_post_comment-text)[Digital marketing influencers](https://www.linkedin.com/pulse/top-digital-marketing-influencers-ivan-brice%25C3%25B1o-zgpif/) 6. **Justin Goff** – High-ticket copywriter, respected for conversion-focused messaging.[The Top 25 in 25 – Copywriters Who Will Dominate 2025](https://frontnews.deskstories.com/press-release/2025-02-21/16079/the-top-25-in-25-copywriters-who-will-dominate-2025) 7. **Eddie Shleyner** – Founder of VeryGoodCopy, a leading voice in short-form persuasive B2B copy.[The Top 25 in 25 – Copywriters Who Will Dominate 2025](https://frontnews.deskstories.com/press-release/2025-02-21/16079/the-top-25-in-25-copywriters-who-will-dominate-2025)[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) 8. **Joanna Wiebe** – Founder of Copyhackers, pioneer in conversion copywriting for SaaS and B2B.[The Top 25 in 25 – Copywriters Who Will Dominate 2025](https://frontnews.deskstories.com/press-release/2025-02-21/16079/the-top-25-in-25-copywriters-who-will-dominate-2025) 9. **Ross Simmonds** – Founder of Foundation, expert in B2B content distribution and messaging strategy.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) 10. **Katelyn Bourgoin** – Creator of _Why We Buy_, specializing in customer psychology and positioning.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) ✅ This list blends **direct-response copywriting legends** (like Stefan Georgi, Alex Cattoni, Eddie Shleyner) with **modern B2B messaging strategists** (like Dave Gerhardt, Chris Walker, Rand Fishkin, Ross Simmonds), giving you the most influential voices shaping B2B communication today. Would you like me to also break down **what each of these experts is best known for in practical B2B messaging** (e.g., email, positioning, community building, funnels)? That way you’ll know exactly _where_ to follow them for the most value.

1. Joanna Wiebe [Copywriting Thought Leaders - Reddit](https://www.reddit.com/r/copywriting/comments/1g7mlob/copywriting_thought_leaders/#:~:text=Personally%2C%20I%20think%20Joanna%20Wiebe%20is%20one,check%20them%20out.%20kalimdore.%20%E2%80%A2%202y%20ago.) 2. Peep Laja 3. April Dunford 4. Andy Crestodina [Top B2B Marketers to Follow - Maven Collective Marketing](https://mavencollectivemarketing.com/insights/blog/b2b-marketers-to-follow/#:~:text=*%20Andy%20Crestodina%20%E2%80%93%20%40crestodina.) 5. Ann Handley [Top B2B Marketers to Follow - Maven Collective Marketing](https://mavencollectivemarketing.com/insights/blog/b2b-marketers-to-follow/#:~:text=A%20writer%2C%20a%20digital%20marketing%20pioneer%2C%20Ann,articles%20about%20marketing%20practices%20and%20engaging%20webinars.) 6. Claire Suellentrop 7. Joel Klettke 8. Kevin Indig 9. Kaleigh Moore 10. Wes Bush

# Shared 0 files 1. _Joanna Wiebe_ 2. _Ann Handley_ 3. _Emma Stratton_ 4. Dave Gerhardt 5. _Ross Simmonds_ 6. _Erin Balsa_ 7. _Chris Walker_ 8. _Devin Reed_ 9. Diane Wiredu 10. _Jay Acunzo_ [About Punchy | B2B Positioning & Messaging](https://punchy.co/about/)[About Joanna (Jo) Wiebe, your messaging strategist](https://copyhackers.com/about-joanna-jo-wiebe/)[The top B2B content creators you should follow - Contentoo](https://www.contentoo.com/blog/best-b2b-content-creators-to-follow)[Top 25 Demand Gen Voices of 2026](https://demandgeninsider.com/voices/)[B2B Marketing Influencers: 10 Experts to Follow in 2026](https://www.linkedin.com/pulse/b2b-marketing-influencers-10-experts-follow-2026-efpac) Would you like a brief breakdown of **why each of these experts** earned their spot or specific resources/newsletters they recommend for B2B messaging?

Here are 10 real individuals commonly regarded as influential voices in B2B copywriting and messaging, ranked from most to least influential based on industry presence, reach, and impact: 1. Dave Gerhardt 2. Ann Handley 3. Rand Fishkin 4. April Dunford 5. Peep Laja 6. Amanda Natividad 7. Ash Maurya 8. Joe Chernov 9. Noah Kagan 10. Michael Brenner Notes: - This list reflects widely recognized names across B2B messaging, positioning, and content strategy rather than a single publication or company’s endorsement. Influence can vary by subfield (copywriting, messaging framework, positioning, content strategy, etc.). If you’d like, I can tailor the ranking to a specific niche (e.g., messaging frameworks, product marketing, or enterprise B2B) or provide sources that readers in the field commonly cite.