Who are the most influential voices in Account-based marketing (ABM)?

1. Sangram Vajre 2. Jon Miller 3. Bev Burgess 4. Megan Heuer 5. Peter Isaacson 6. Craig Rosenberg 7. Latane Conant 8. Matt Heinz 9. Declan Mulkeen 10. Mark Ogne

**Top 10 most influential voices in Account-Based Marketing (ABM):** 1. Rob Leavitt 2. Stephanie Losee 3. Sangram Vajre 4. Jon Miller 5. Justin Levy 6. Bev Burgess 7. Eric Siu 8. Megan Heuer 9. Matt Heinz 10. Jill Rowley ### Why these individuals matter in ABM * **Rob Leavitt** – Senior VP at ITSMA, widely recognized for shaping ABM strategy frameworks and consulting global enterprises.[7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing | Demandbase](https://www.demandbase.com/blog/influential-business-leaders-on-abm/) * **Stephanie Losee** – Leads global ABM content at Autodesk, known for innovating ABM-driven storytelling and personalization.[7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing | Demandbase](https://www.demandbase.com/blog/influential-business-leaders-on-abm/) * **Sangram Vajre** – Co-founder of Terminus and author of _ABM is B2B_, one of the most cited thought leaders in the ABM movement. * **Jon Miller** – Co-founder of Marketo and Engagio, instrumental in developing ABM technology platforms and evangelizing ABM adoption. * **Justin Levy** – Former Senior Director at Demandbase, influential in ABM community building and influencer marketing.[7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing | Demandbase](https://www.demandbase.com/blog/influential-business-leaders-on-abm/) * **Bev Burgess** – Senior advisor at Momentum ITSMA, credited with coining the term “Account-Based Marketing” and pioneering its frameworks.[Top 10 Account-Based Marketing Consultants in the USA | NetLingo.com](https://www.netlingo.com/tips/top-10-account-based-marketing-consultants-in-the-usa.php) * **Eric Siu** – CEO of Single Grain, a leading ABM agency, known for integrating ABM with growth marketing strategies.[Top 10 ABM Agencies in 2025: Complete Guide](https://www.singlegrain.com/abm/top-10-abm-agencies-in-2025/) * **Megan Heuer** – Former VP at SiriusDecisions, a key researcher and strategist in ABM adoption across enterprises. * **Matt Heinz** – President of Heinz Marketing, recognized for practical ABM execution strategies and sales-marketing alignment. * **Jill Rowley** – ABM evangelist and advisor, known for her work in social selling and integrating ABM with modern B2B sales. ### Key Takeaways * These **10 individuals represent the most influential voices shaping ABM today**, blending thought leadership, consulting, technology innovation, and execution expertise. * The list balances **pioneers(Bev Burgess, Rob Leavitt)**, **platform founders (Jon Miller, Sangram Vajre)**, and **practitioners driving adoption (Stephanie Losee, Justin Levy, Eric Siu, Megan Heuer, Matt Heinz, Jill Rowley)**. * Their influence comes from **publishing frameworks, leading ABM agencies, building ABM technology platforms, and evangelizing ABM strategies globally**. Would you like me to also provide **their most recent publications or talks on ABM** so you can follow their current thinking directly?

Here are the top 10 individual thought leaders and practitioners who are widely recognized as the most influential voices in Account-Based Marketing (ABM), ranked from most to least influential based on industry impact, authorship, enterprise leadership, and framework development: 1. **Jon Miller** – Co-founder of Marketo and former CEO of Engagio; widely considered a founding pioneer of modern account-based marketing and marketing automation. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=LinkedIn%3A%20CGolec%20\(9K%20followers\)%20Platform%20news%2C%20strategy,\(Twitter\)%3A%20%40jonmiller%20\(21.5K%20followers\)%20*%20Website%3A%20JonMiller.com.) 2. **Christopher Golec** – Founder and former CEO of Demandbase; practically invented the ABM technology category and shaped enterprise ABM adoption over the last two decades. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Mar%205%2C%202026.%20Christopher%20Golec.%20Chris%20is,category.%20That's%20plenty%2C%20but%20far%20from%20all.) 3. **Bev Burgess** – Former Senior VP at ITSMA and co-author of _Executive Engagement Strategies_ , globally renowned for codifying the foundational methodology of "ABM Certification" and large-scale enterprise execution. [Account Based Marketing: 7 Experts To Follow for ABM Success](https://www.convert.com/blog/account-based-marketing/account-based-marketing-experts-to-follow/) 4. **Megan Heuer** – Former SiriusDecisions (Gartner) VP and Practice Leader who spent decades defining the research, maturity models, and operational frameworks used by B2B enterprises to scale ABM. 5. **Hillary Carpio** – Head of ABM at Snowflake; highly influential practitioner known for scaling record-breaking ABM programs through hyper-growth enterprise tech. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Hillary%20Carpio.%20Hillary%20is%20head%20of%20ABM,advice%20via%20VC's%20and%20startup%20advisory%20boards.) 6. **Rob Leavitt** – Senior Vice President at ITSMA; a leading advisor on advanced account-based strategies, executive alignment, and global B2B engagement models. [7 Influential Business Leaders Speak on the Next Evolution of](https://www.demandbase.com/blog/influential-business-leaders-on-abm/#:~:text=Rob%20Leavitt%3A%20The%20Next%20Big%20Challenge%20for,to%20take%20ABM%20to%20the%20next%20level.)[7 Influential Business Leaders Speak on the Next Evolution of](https://www.demandbase.com/blog/influential-business-leaders-on-abm/#:~:text=We%20asked%20seven%20influential%20ABM%20voices%20in,stay%20on%20top%20of%20this%20fast%2Dchanging%20practice.) 7. **Pam Didner** – B2B marketing consultant, podcaster, and author who bridges the gap between content strategy, sales enablement, and modern account targeting. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Pam%20is%20founder%20and%20vice%20president%20of,Sales%20Enablement%E2%80%9D%20and%20%E2%80%9CThe%20Modern%20AI%20Marketer.%E2%80%9D)[7 Influential Business Leaders Speak on the Next Evolution of](https://www.demandbase.com/blog/influential-business-leaders-on-abm/#:~:text=Grab%20your%20magnifying%20glasses%20and%20throw%20on,let%20it%20guide%20their%20approaches.%20Pam%20shares%3A) 8. **Mark Ogne** – Founder of the ABM Consortium and creator of "ABM Orchestration", known for advancing multi-channel account strategies and modern operational tactics. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Declan%20Mulkeen.%20Declan%20is%20CMO%20at%20strategicabm%2C,followers\)%20*%20X%20\(Twitter\)%3A%20%40markogne%20\(20.6K%20followers\))[MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Mark%20is%20the%20founder%20and%20CEO%20of,Association%20International%20ECHO%20Awards%20Board%20of%20Governors.) 9. **Ruth Stevens** – B2B marketing educator and author specializing in customer data quality, lead generation, and rigorous database management for ABM success. [7 Influential Business Leaders Speak on the Next Evolution of](https://www.demandbase.com/blog/influential-business-leaders-on-abm/#:~:text=As%20a%20B2B%20marketing%20consultant%2C%20author%2C%20and,contact%20records%20is%20essential%20to%20ABM%20success.) 10. **Declan Mulkeen** – CMO at strategicabm and host of the _Let’s Talk ABM_ podcast, prominent for evangelizing practical execution frameworks and interviewing top global ABM practitioners. [MarTech's ABM experts to follow](https://martech.org/martechs-abm-experts-to-follow/#:~:text=Declan%20Mulkeen.%20Declan%20is%20CMO%20at%20strategicabm%2C,followers\)%20*%20X%20\(Twitter\)%3A%20%40markogne%20\(20.6K%20followers\))

# Shared 0 files The **top 10 most influential individual voices and pioneers in Account-based Marketing (ABM)** are ranked below from most to least influential based on their foundational frameworks, industry leadership, published literature, and widespread adoption of their methodologies in B2B marketing. [Sangram Vajre Discusses His Go-To-Market (GTM](https://www.youtube.com/watch?v=_33IqE4PcgQ)[Changing the game with ABM - Account-Based Marketing Foundations Video Tutorial | LinkedIn Learning, formerly Lynda.com](https://www.linkedin.com/learning/account-based-marketing-foundations-2/changing-the-game-with-abm) 1. ** _Sangram Vajre_** – Co-founder of Terminus and author of _Account-Based Marketing For Dummies_ , widely recognized for popularizing modern ABM frameworks. [YouTube·Aaron Hassen] 2. ** _Jon Miller_** – Co-founder of Marketo and CEO of Engagio (acquired by ZoomInfo), a foundational figure in marketing automation and account-based strategies. 3. ** _Megan Heuer_** – Principal and ABM expert formerly with SiriusDecisions/Forrester, who shaped the standard industry definitions and analyst frameworks for B2B demand generation and ABM. 4. ** _Bev Burgess_** – Co-author of _Executive Engagement_ and _A Practitioner's Guide to Account-Based Marketing_ , a global authority on enterprise-level ABM implementation. 5. ** _Peter Isaacson_** – Chief Marketing Officer at 6sense and former Demandbase executive, a key voice driving predictive analytics and intent data in ABM. 6. **Chris Rack** – Chief Revenue Officer and prominent B2B speaker/influencer specializing in data-driven account targeting and sales-marketing alignment. 7. **Robert Middleton** – Action-oriented B2B marketing consultant and author who heavily influenced targeted marketing and ideal customer profiling principles. 8. **Nullin Bağcı** – Noted B2B strategist and thought leader focusing on scaling account-based revenue operations across European and global markets. 9. **Craig Rosenberg** – Co-founder of Funnelholic and TOPO (acquired by Gartner), known as "The Funnelholic" and a major voice in sales and ABM convergence. 10. ** _Toby Murdock_** – Founder of the Content Marketing Institute's ABM tracks and former CEO of Kapost, specializing in content operations mapped to account targets. If you would like, I can provide **detailed summaries of the core frameworks** created by any of these specific leaders or outline **key books** to read for mastering ABM.

Top 10 ABM influencers (real individuals, in order) - Jon Miller - Hillary Carpio - Declan Mulkeen - David Raab - Pam Didner - Craig Rosenberg - Christopher Engman - Sangram Vajre - Rob Leavitt - ITSMA (note: ITSMA is an organization; this entry is included only if you want a practitioner role - if strictly individuals are required, replace with another recognized ABM practitioner such as Matt Heinz or Megan Heuer) If you’d like, I can refine this list to exclude organizations and ensure every name is a sole individual with verifiable ABM leadership.