Is Strategy& better than McKinsey?

Asked "Is Strategy& better than McKinsey?", ChatGPT, Copilot, Gemini, Google AI Mode and Perplexity named 4 distinct names across 5 answers on September 9, 2026, and 3 of them in two or more answers, and the engines did not agree; the closest to a consensus, McKinsey, was named by only 4 of 5.

Measured acrossChatGPTCopilotGeminiGoogle AI ModePerplexity

3 of 4 names confirmed · named in 2 or more of 5 answers · asked September 9, 2026 · 5 engines

The choice between Strategy& and McKinsey depends on individual priorities, with McKinsey generally considered more prestigious and offering broader exit opportunities, while Strategy& can provide higher starting MBA compensation and a slightly easier recruiting process.

1McKinseynamed in 4 of 5 answers
2Strategy&named in 3 of 5 answers
3Strategy &named in 2 of 5 answers
4McKinsey & Companynamed in 1 of 5 answersone answer

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The full measurement

The position each of the 5 engines gave all 4 names.
How many of the 5 answers named each of them.
10 sampled observations behind this ranking, and where the engines disagree.
Fan-out — the query each engine actually searched.
Every citation, and the sources nobody cited.

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