What is the most widely used PR tool?
Asked "What is the most widely used PR tool?", ChatGPT, Copilot, Gemini, Google AI Mode and Perplexity named 15 distinct tools across 15 answers on September 7, 2026, and 10 of them in two or more answers, and all 5 engines agreed on Cision, the only tool every engine named.
Measured acrossChatGPTCopilotGeminiGoogle AI ModePerplexity
10 of 15 names confirmed · named in 2 or more of 15 answers · asked September 7, 2026 · 5 engines
The most widely used PR tool is Cision, especially among enterprise-level teams, followed closely by Meltwater and Muck Rack. These platforms dominate because they combine global media monitoring, journalist databases, press release distribution, and analytics into one system.
- 1Cisionnamed in 15 of 15 answers
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- 2Meltwaternamed in 15 of 15 answers
- 3Muck Racknamed in 14 of 15 answers
- 4PR Newswirenamed in 9 of 15 answers
- 5Prowlynamed in 8 of 15 answers
- 6Prezlynamed in 6 of 15 answers
- 7Business Wirenamed in 4 of 15 answers
- 8Brandwatchnamed in 4 of 15 answers
- 9Sprout Socialnamed in 2 of 15 answers
- 10Hootsuitenamed in 2 of 15 answers
- 11Semrush AI PR Toolkitnamed in 1 of 15 answersone answer
- 12BuzzStreamnamed in 1 of 15 answersone answer
- 13OnePitchnamed in 1 of 15 answersone answer
- 14Presspagenamed in 1 of 15 answersone answer
- 15Sproutnamed in 1 of 15 answersone answer
LOCKED
The full measurement
- The position each of the 5 engines gave all 15 names.
- How many of the 15 answers named each of them.
- 74 sampled observations behind this ranking, and where the engines disagree.
- Fan-out — the query each engine actually searched.
- Every citation, and the sources nobody cited.