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    Who should I follow to learn about International SEO?

    Updated October 20, 2026

    Key takeaway

    Aleyda Solís appears in all ten saved answers as a leading international SEO learning resource. Beyond her, the lists diverge and mix international specialists with broader technical SEO, analytics and search-news voices. All five engines repeat Aleyda's international focus, but several use overlapping expert-list sites. ChatGPT also cites her own site, while Perplexity's two short answers reuse the same pair of sources.

    Where they differ

    Breadth, repeated sources and conflicting affiliations

      Verdict

      Aleyda Solís is the clearest recurring recommendation in these saved responses. The rest form a varied learning shortlist, not a verified ranking of international SEO specialists. Shared sources, conflicting affiliations and generic SEO inclusions limit stronger conclusions.

      What engines actually searched

      The sub-queries each engine actually searched before answering.

      Full responses

      5 of 5 engines that answered. Full stored text as captured, with dashes shown as hyphens. Nothing is summarised.

      ChatGPT2,436 characters · October 7, 2026

      If your goal is to actually get good at International SEO, rather than follow generic SEO influencers, I’d keep your feed fairly focused.

      My top people to follow

      1. Aleyda Solís - start here

        • Probably the single best person to follow for International SEO.
        • Especially strong on hreflang, multilingual/multiregional architecture, international ecommerce, migrations, and market expansion.
        • Her SEOFOMO newsletter and LearningSEO.io are excellent learning resources. She explicitly specializes in International SEO. Aleyda Solis, Strategical SEO & AI Search Optimization Consultant
        • Aleyda's website

      2. Gianluca Fiorelli

        • Great for multilingual content, semantic SEO, international keyword research, and European markets.
        • I'd put him right after Aleyda if you're dealing with several languages.

      3. Kevin Indig

        • Less narrowly focused on International SEO, but excellent for understanding how SEO fits into international growth and product strategy.
        • His experience leading SEO/growth at Shopify, G2 and Atlassian makes his scaling perspective particularly useful. Speaking | Kevin Indig
        • Kevin Indig / Growth Memo

      4. Lily Ray

        • Follow her for Google updates, content quality, E-E-A-T, and how search quality is changing.
        • Not specifically an International SEO specialist, but extremely useful for understanding what happens after you've localized your pages.

      5. Mike King

        • Particularly valuable if you're working on large enterprise sites, technical SEO, crawling, information retrieval, and search-engine systems.

      If I could only follow 3

      I'd choose:

      Aleyda Solís → Gianluca Fiorelli → Kevin Indig

      And I'd use Google Search Central alongside them for the implementation details. That combination gives you technical international SEO + localization/content strategy + business/growth thinking.

      If you tell me what kind of site you're working on (SaaS, ecommerce, publisher, agency, etc.) and which countries/languages you're targeting, I can give you a much more specific International SEO learning path: 10 people + 15 must-read resources + what order to study them in.

      Gemini logo Gemini4,076 characters · October 7, 2026

      Learning International SEO requires following practitioners who deeply understand technical architecture (like hreflang tags, country-code top-level domains, and multi-region scaling), localized content strategies, and cross-border search engine nuances.

      The top experts, resources, and organizations to follow specifically for International SEO include:

      1. The Leading Authority

      • Aleyda Solís (Founder of Orainti, Creator of LearningSEO.io)

      • Why follow her: Aleyda is widely recognized as the premier global authority on international, multilingual, and technical SEO. She regularly shares practical guides, frameworks, and audit checklists tailored to cross-border expansion. Her curated roadmap site, LearningSEO.io, features dedicated modules specifically for mastering international strategies. Top 50 SEO Experts in 2026 – Best SEO Professionals - OneLittleWeb

      2. Enterprise & Cross-Border Specialists

      • Kevin Indig

      • Why follow him: Known for his deep insights into enterprise SEO and cross-border growth. He frequently breaks down how massive global brands structure their sites, handle multi-region migrations, and scale organic traffic across different continents. 20 Best SEO Experts Worth Following Around the World

      • Motoko Hunt (President of AJPR) International SEO: Everything you need to know in 2025

      • Why follow her: Motoko is a veteran consultant specializing in global search marketing, particularly bridging US/Western brands into Asian markets (and vice versa). She writes extensively on localized search engine behaviors (like Baidu, Naver, and Yahoo Japan).

      3. Technical & Algorithmic Insights

      • Barry Schwartz (Search Engine Roundtable / Search Engine Land) 30 Top SEO Experts in 2026 - Plerdy

      • Why follow him: While not exclusively international, Barry reports daily on Google's search updates, algorithm shifts, and infrastructure changes - crucial because international updates and indexing behaviors often roll out or behave differently across regions.

      • Bartosz Góralewicz (Founder of Onely) 20 Best SEO Experts Worth Following Around the World

      • Why follow him: International sites frequently rely heavily on JavaScript rendering, localized dynamic content, and complex server-side setups. Bartosz is a world-class authority on JavaScript SEO, helping you ensure search engines can properly render and index multi-region versions of your site. 20 Best SEO Experts Worth Following Around the World

      4. Core Platforms & Documentation

      • Google Search Central (Documentation & Official Blog)

      • Why follow/read: The official word on how Google handles international targeting. Pay close attention to John Mueller and the Search Central team's documentation regarding hreflang implementation, site structures (ccTLDs vs. subfolders), and handling duplicate content across global variations.

      Google AI Mode1,741 characters · October 7, 2026

      To truly master International SEO - covering hreflang, ccTLDs vs. subfolders, global site architecture, and multilingual content strategy - you want to follow practitioners who specialize in scaling brands across borders.

      The top experts in the space include:

      • ** Lidia Infante** : An international SEO speaker and enterprise strategist known for breaking down complex architectural, multi-region setups and content localization strategies into crystal-clear advice. Follow her insights via Lidia Infante's Website. [www.szymonslowik.com]

      • Natalia Witczyk : A dedicated international SEO consultant who frequently shares deep dives, actionable tips, and audits specifically tailored for managing multi-country, multi-language websites. [www.szymonslowik.com]

      • ** Kevin Indig** : Former VP of SEO at G2 and Head of Technical SEO at Atlassian, Kevin's newsletter Growth Memo and his writings offer high-level enterprise and international growth perspectives that look closely at how global tech and e-commerce scale. Check out Kevin Indig's Growth Memo.

      Would you like recommendations on specific newsletters, podcasts, or technical checklists from these experts to kick off your international SEO learning?

      Perplexity519 characters · October 20, 2026

      Follow Aleyda Solís - she’s specifically recommended for international SEO, with practical guidance on working across markets and technical SEO.(linkedin.com)(ewrdigital.com)

      Copilot logo Copilot3,315 characters · October 7, 2026

      If you want to dive deep into International SEO , here are some of the most respected experts and thought leaders you should follow. These professionals specialize in multilingual, multi-market, and cross-border SEO strategies:

      🌍 Leading International SEO Experts

      📢 Other SEO Voices Worth Following

      While not exclusively international, these experts frequently publish insights relevant to global SEO:

      ✅ Tip for learning International SEO effectively: Follow these experts not just on social media (LinkedIn, X/Twitter), but also subscribe to their newsletters, blogs, and conference talks. International SEO is highly technical (hreflang, geo-targeting, site architecture) but also cultural (local search intent, language nuances), so you’ll benefit from diverse perspectives.

      Would you like me to put together a curated list of newsletters, blogs, and podcasts from these experts so you can start learning systematically?