What tools are used in public relations PR?
Asked "What tools are used in public relations PR?", Perplexity, Gemini and Google AI Mode named 25 distinct tools across 5 answers on August 22, 2026, and 12 of them in two or more answers.
Measured acrossPerplexityGeminiGoogle AI Mode
12 of 25 names confirmed · named in 2 or more of 5 answers · asked August 22, 2026 · 3 engines
Public relations (PR) professionals use a variety of tools, including media monitoring and analytics tools, media databases and journalist outreach tools, press release distribution platforms, social media management tools, and content creation and monitoring tools, to manage media relations, track brand reputation, distribute news, and measure campaign success.
- 1Cisionnamed in 3 of 5 answers
- 2Meltwaternamed in 3 of 5 answers
- 3Muck Racknamed in 3 of 5 answers
- 4Prowlynamed in 3 of 5 answers
- 5Mentionnamed in 2 of 5 answers
- 6Brandwatchnamed in 2 of 5 answers
- 7Agility PR Solutionsnamed in 2 of 5 answers
- 8Business Wirenamed in 2 of 5 answers
- 9Qwotednamed in 2 of 5 answers
- 10Prezlynamed in 2 of 5 answers
- 11GlobeNewswirenamed in 2 of 5 answers
- 12CoverageBooknamed in 2 of 5 answers
- 13Brand24named in 1 of 5 answersone answer
- 14Talkwalkernamed in 1 of 5 answersone answer
- 15Google Analyticsnamed in 1 of 5 answersone answer
- 16BuzzSumonamed in 1 of 5 answersone answer
- 17ResponseSourcenamed in 1 of 5 answersone answer
- 18Notionnamed in 1 of 5 answersone answer
- 19OnePitchnamed in 1 of 5 answersone answer
- 20Trellonamed in 1 of 5 answersone answer
- 21PR.conamed in 1 of 5 answersone answer
- 22PR Newswirenamed in 1 of 5 answersone answer
- 23Mynewsdesknamed in 1 of 5 answersone answer
- 24Semrushnamed in 1 of 5 answersone answer
- 25HubSpotnamed in 1 of 5 answersone answer
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The full measurement
- The position each of the 3 engines gave all 25 names.
- How many of the 5 answers named each of them.
- 41 sampled observations behind this ranking, and where the engines disagree.
- Fan-out — the query each engine actually searched.
- Every citation, and the sources nobody cited.