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    Who are the most influential voices in B2B brand strategy in Israel?

    Updated October 20, 2026

    Key takeaway

    The answers do not establish a single defensible ranking: Hillel Fuld, Asaf Azulay, Orit Oz and Udi Ledergor each lead a different list. Evidence is uneven, and Perplexity declines to rank people without reliable, current sources. Google AI Mode and Copilot both point to broader B2B marketing and sales influencer rankings. Both include Yam Regev and David Zeff, but they provide no shared person-specific justification for their placement.

    Where they differ

    Who ranks as the most influential voice

      Whether the available evidence supports a ranking

        How broadly to interpret brand-strategy influence

          Disagreement (3)

          Udi Ledergor is the most influential voice on B2B brand strategy in Israel

          Asaf Azulay is the most influential voice on B2B brand strategy in Israel

          Hillel Fuld is among the top 10 most influential voices on B2B brand strategy in Israel

          Verdict

          The engines do not back one answer. Copilot puts Udi Ledergor first in both of its samples, while ChatGPT, Gemini and Google AI Mode each lead with different names, and Yam Regev is the one name that appears in both Copilot and Google AI Mode.

          What engines actually searched

          The sub-queries each engine actually searched before answering.

          Cited, but not mentioned

          1 site cites this answer without naming anyone

          Full responses

          5 of 5 engines that answered. Full stored text as captured, with dashes shown as hyphens. Nothing is summarised.

          ChatGPT1,649 characters · October 6, 2026
          Gemini logo Gemini195 characters · October 6, 2026

          1. Hillel Fuld

          2. David Tintner

          3. Dan Conn

          4. Yaron Schechtman

          5. Vladimer Botsvadze

          6. Dana Shterman

          7. Yaniv Sulkes

          8. Inbal Ben Ami

          9. Ofir Michaeli

          10. David Laxer

          Google AI Mode1,249 characters · October 6, 2026
          1. Asaf Azulay
          2. Aviv Canaani
          3. Eitan Chitayat
          4. Yam Regev
          5. Alon Even
          6. Shlomo Genchin
          7. Liraz Postan
          8. Ari Applbaum
          9. David Zeff
          10. Michael Shafir Asaf AzulayThe case for creative B2B, with Aviv Canaani - CMO ConvoEitan - NatieTop 200 Creators · B2B SaaS Marketing · X · Israel - FavikonTop 200 Creators · Marketing & Sales · LinkedIn · IsraelTop 20 Sales Influencers in Israel in 2026 [ Rating]

          If you would like, I can provide:

            • The primary platforms (e.g., LinkedIn, X, or industry publications) where each person publishes their insights

          • Their specific areas of expertise within B2B (such as SaaS GTM, positioning, or cyber security narratives)

          • Details on how to connect with their work or agency practices

          Let me know how you'd like to explore these leaders further.

          Perplexity185 characters · October 20, 2026
          1. Hagai Goldovsky
          2. Adam Singolda
          3. Ami Daniel
          4. Yaron Schechtman
          5. Amitay Boneh
          6. Barak Klinghofer
          7. Oron Yacoby-Zeevi
          8. Benjamin Netanyahu
          9. Benny Gantz
          10. Avigdor Lieberman
          Copilot logo Copilot3,301 characters · October 6, 2026

          Top 10 most influential voices on B2B brand strategy in Israel (ranked):

          1. Udi Ledergor – Chief Evangelist and former CMO at Gong.io, widely recognized for building one of the boldest B2B tech brands globally.

          2. Omri Hurwitz – Founder of Omri Hurwitz Media, a leading figure in startup branding and PR strategy.

          3. Yam Regev – Growth-driven visionary and co-founder of Zest, known for scaling B2B SaaS brands.

          4. Tom Orbach – Virality specialist, expert in creating viral B2B campaigns across LinkedIn and X.

          5. Hagai Goldovsky – Award-winning brand strategist focused on emotional marketing and revenue-driving brand psychology.

          6. David Zeff – Recognized B2B sales and growth strategist, influential in SaaS and enterprise GTM strategy.

          7. Gal Aga – Founder of Aligned, shaping buyer enablement and collaborative B2B sales processes.

          8. Matt Firestone – Global B2B sales leader, known for scaling GTM organizations and revenue growth.

          9. Adi Amir – Marketing strategist with strong influence in B2B storytelling and brand positioning.

          10. Carmella Kettner – Thought leader in B2B marketing, known for insights on brand development and customer engagement.

          Why these individuals stand out

          • Udi Ledergor is considered the most influential because Gong.io’s brand strategy under his leadership became a global benchmark for B2B storytelling, blending bold creative with data-driven campaigns.

          • Omri Hurwitz has built a reputation as the go-to strategist for startups seeking media visibility and brand credibility, helping companies prepare for IPOs and acquisitions.

          • Yam Regev and Tom Orbach are both known for their ability to scale visibility quickly - Regev through growth-driven SaaS branding, Orbach through viral content loops.

          • Hagai Goldovsky brings a unique psychological approach to branding, leveraging emotional triggers to drive customer loyalty and revenue.

          • David Zeff and Gal Aga are deeply embedded in the SaaS and enterprise B2B ecosystem, shaping GTM strategies and buyer enablement practices.

          • Matt Firestone and Adi Amir are recognized for their thought leadership in sales and marketing execution, often cited in rankings of Israeli B2B influencers.

          • Carmella Kettner rounds out the list with her focus on customer-centric brand development, making her a respected voice in B2B marketing circles.

          Key Considerations

          • These rankings are based on recent industry lists and influencer rankings that highlight Israeli leaders in B2B sales, marketing, and brand strategy.

          • The individuals listed are real people with active influence on LinkedIn, in conferences, and through their companies.

          • While some are more sales-oriented (e.g., Firestone, Zeff), their strategies are tightly linked to B2B brand positioning and growth, making them highly relevant to brand strategy influence.

          📌 If you’re looking to follow or learn from these voices, LinkedIn is the primary platform where they share insights, case studies, and thought leadership. Would you like me to create a comparison table of their specialties and focus areas so you can see which ones align best with your interests in B2B brand strategy?