רוני כהאבי

Describes him as a central figure in product experimentation who led Microsoft's analysis and experimentation work and Amazon's Weblab, and co-wrote Trustworthy Online Controlled Experiments.

Says he scaled experimentation at Microsoft and Airbnb, co-wrote the textbook on trustworthy experiments and stresses numbers you can trust.

Says he turned experimentation into a company-wide system at Amazon, Microsoft and Airbnb and insists on randomized tests over executive conviction.

Says he pioneered large-scale A/B testing platforms at Amazon, Microsoft and Airbnb and stresses experimentation culture, since most product ideas fail.