Who should I follow to learn about Product Analytics?

If you want to learn **Product Analytics**, I’d follow a mix of practitioners, product thinkers, experimentation experts, and analytics educators. The best people in this space usually sit at the intersection of **data + product strategy + user behavior**, not just dashboards. [The Guide to Product Analytics is here | Signals & Stories](https://mixpanel.com/blog/product-analytics-guide/?utm_source=chatgpt.com) ## Core Product Analytics thinkers - Crystal Widjaja - Great for learning how analytics teams think about metrics, experimentation, and product decision-making. Look for her writing on product analytics and growth frameworks. [Leveling up in Product Analytics in 2024](https://dramaticanalyst.substack.com/p/leveling-up-in-product-analytics?utm_source=chatgpt.com) - Brian Balfour - Excellent for understanding growth loops, retention, activation, and how analytics connects to product strategy. [The Top 10 Best Blogs About Analytics - Issue 83](https://dataanalysis.substack.com/p/the-top-10-best-blogs-about-analytics?utm_source=chatgpt.com) - Elena Verna - Strong on growth models, experimentation, funnels, and scaling product-led businesses. [The top 24 product management blogs in 2026](https://canny.io/blog/top-product-management-blogs/?utm_source=chatgpt.com) - Lenny Rachitsky - Not purely analytics-focused, but his interviews frequently cover metrics, experimentation, and how successful product teams operate. [Leveling up in Product Analytics in 2024](https://dramaticanalyst.substack.com/p/leveling-up-in-product-analytics?utm_source=chatgpt.com) ## Experimentation & data-driven decision making - Ronny Kohavi - Follow for A/B testing discipline, experimentation culture, and avoiding misleading conclusions from data. [Leveling up in Product Analytics in 2024](https://dramaticanalyst.substack.com/p/leveling-up-in-product-analytics?utm_source=chatgpt.com) - Avinash Kaushik - More web analytics than product analytics, but his approach to measurement, decision-making, and avoiding vanity metrics is highly transferable. [The Top 10 Best Blogs About Analytics - Issue 83](https://dataanalysis.substack.com/p/the-top-10-best-blogs-about-analytics?utm_source=chatgpt.com) ## Product analytics practitioners & communities - John Cutler - Good for learning how metrics fit into real product organizations: goals, incentives, roadmaps, and team processes. [Leveling up in Product Analytics in 2024](https://dramaticanalyst.substack.com/p/leveling-up-in-product-analytics?utm_source=chatgpt.com) - Reforge - Follow their essays and frameworks around retention, engagement, growth loops, and experimentation. [The Top 10 Best Blogs About Analytics - Issue 83](https://dataanalysis.substack.com/p/the-top-10-best-blogs-about-analytics?utm_source=chatgpt.com) - Amplitude - Their educational content is useful for learning funnels, cohorts, retention, and behavioral analytics concepts (even if you don’t use their tool). [The top 24 product management blogs in 2026](https://canny.io/blog/top-product-management-blogs/?utm_source=chatgpt.com) - Mixpanel - Their guides are practical for learning product analytics fundamentals and common workflows. [The Guide to Product Analytics is here | Signals & Stories](https://mixpanel.com/blog/product-analytics-guide/?utm_source=chatgpt.com) ## If you are starting from zero, I’d prioritize this order 1. **Brian Balfour** → learn growth thinking 2. **Crystal Widjaja** → learn product analytics craft 3. **Ronny Kohavi** → learn experimentation rigor 4. **Amplitude + Mixpanel content** → learn practical methods 5. **Lenny Rachitsky** → learn how product leaders apply metrics Also worth reading: - *Lean Analytics* by Alistair Croll and Benjamin Yoskovitz - *Trustworthy Online Controlled Experiments* by Ron Kohavi, Diane Tang, and Ya Xu [Что читать продуктовому аналитику: книги и блоги по уровням - No Data No Growth](https://nodatanogrowth.com/knowledge/chto-chitat-produktovomu-analitiku?utm_source=chatgpt.com) If you tell me your role (PM, data analyst, engineer, founder, UX researcher, etc.) and your level (beginner/intermediate/advanced), I can narrow this into a tighter follow list.

**To learn about Product Analytics, follow a mix of product leaders and analytics-focused influencers such as Lenny Rachitsky, Andrew Chen, Aakash Gupta, and Ronald van Loon. These voices combine practical product growth strategies with deep expertise in data and analytics.** ## 🌟 Key People to Follow Name| Role / Expertise| Why Follow ---|---|--- **Lenny Rachitsky**| Former Airbnb product lead, author of _Lenny’s Newsletter_| Shares frameworks, case studies, and practical playbooks for product growth and analytics.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) **Andrew Chen**| GP at Andreessen Horowitz, author of _The Cold Start Problem_| Deep insights into network effects, viral growth, and scaling products with data.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) **Aakash Gupta**| Product Growth Leader, ex-Google/Affirm, content creator| Focuses on growth analytics, experimentation, and scaling SaaS products.[Top 20 Product Leaders to Follow on LinkedIn in 2026](https://www.productlogz.com/blog/top-20-product-leaders-to-follow-on-linkedin) **Ronald van Loon**| Global influencer in Big Data & Analytics| Covers analytics, AI, and IoT applications in product decision-making.[Meet 17 of the Top Influencers in Big Data and Analytics in 2026](https://www.simplilearn.com/big-data-and-analytics-top-influencers-article) **Kirk Borne**| Principal Data Scientist, Booz Allen Hamilton| Known for making analytics approachable and connecting data science to product impact.[Meet 17 of the Top Influencers in Big Data and Analytics in 2026](https://www.simplilearn.com/big-data-and-analytics-top-influencers-article) **Hiten Shah**| Co-founder of Crazy Egg & KISSmetrics| Expert in product-led growth and SaaS metrics, with strong focus on customer analytics.[50 Best SaaS Influencers to Follow in 2026 - UltraTalent](https://ultratalent.com/blog/saas-influencers/) **Ryan Hoover**| Founder of Product Hunt| Shares insights on product discovery, community-driven growth, and early-stage analytics.[The Top 15 Product Leadership Influencers: Key Voices to Follow in 2026](https://cpoclub.com/career/best-product-leadership-influencers/) ## 📌 Why These Voices Matter * **Product leaders (Rachitsky, Chen, Gupta, Hoover)** → They share _real-world product growth strategies_ backed by analytics frameworks. * **Analytics influencers (van Loon, Borne, Shah)** → They provide _technical depth_ on data science, metrics, and experimentation. * **Crossovers(e.g., SaaS influencers like Jason Lemkin, Aaron Levie)** → Offer perspectives on scaling analytics in enterprise SaaS.[50 Best SaaS Influencers to Follow in 2026 - UltraTalent](https://ultratalent.com/blog/saas-influencers/) ## ⚠️ Watch Out For * **Overly generic advice**: Some influencers post motivational content rather than actionable frameworks. Focus on those who share case studies, metrics, or experiments. * **Platform bias**: LinkedIn tends to have structured frameworks, while Twitter/X is more conversational. Choose based on your learning style. * **Rapidly changing trends**: Product analytics evolves quickly (AI-driven experimentation, privacy-first analytics). Following diverse voices helps avoid tunnel vision. 👉 If you want to go deeper, I’d suggest starting with **Lenny’s Newsletter** for structured product analytics frameworks, then complementing it with **Andrew Chen’s essays** for growth theory and **Ronald van Loon’s posts** for technical analytics trends. Would you like me to curate a **starter reading list (articles, podcasts, newsletters)** from these experts so you can dive in right away?

**Top Voices & Experts to Follow** * **Elena Verna:** Growth expert and advisor who frequently shares tactical, data-driven insights on product-led growth (PLG), monetization, and product metrics on LinkedIn and her newsletter. * **Aakash Gupta:** Author of _Product Growth_ and one of the most prolific product management educators; heavily covers metrics, experimentation, and product analytics frameworks. * **John Cutler:** Product evangelist known for his systems-thinking approach, deeply analyzing how teams use data, telemetry, and qualitative feedback to shape product outcomes. * **Wes Bush:** Founder of ProductLed, ideal for learning how analytics drives user onboarding, activation loops, and self-serve monetization. **Companies and Institutional Builders** * **Amplitude & Mixpanel:** Follow the official company blogs and leadership teams of these top-tier analytics platforms. They regularly publish gold-standard playbooks, benchmark reports, and templates for cohort and funnel analysis. * **Reforge:** An elite product education community that routinely publishes deep-dive essays on retention mechanics, product-market fit, and advanced data loops. **Newsletters and Communities** * **Lenny’s Newsletter (Lenny Rachitsky):** Frequently features tactical guest posts, metric frameworks, and deep dives from top product analytics leaders in tech. * **Product Analytics Academy (Ali Abouelkelk):** Great resource for non-technical professionals focusing on practical Mixpanel workflows, KPIs, and metric implementation. [Product Analytics Academy: Ultimate Product Analytics Course](https://www.productanalytics.academy/#:~:text=Learn%20Essential%20Analytics%20Skills%20for%20Product%20Success.,non%2Dtechnical%20professionals%20%2D%20no%20coding%20background%20required!) What specific aspect of product analytics are you hoping to master first - tool tracking, setting up growth metrics, or SQL?

To learn product analytics, you should follow top industry practitioners, data leaders, and company blogs that regularly publish frameworks on user behavior, metrics, and experimentation. * * **Aakash Gupta** (Author of _Product Growth_): Follow his newsletter and LinkedIn posts for deep breakdowns of product metrics, teardowns of tech company growth models, and tactical advice on data-informed decision-making. * ** _Elena Verna_** (Growth Advisor/Growth Leader): Follow her on LinkedIn for exceptional insights into product-led growth (PLG), monetization metrics, and blending product analytics with go-to-market strategies. * **Amplitude Blog & Resources**: Check out the [Amplitude Guides](https://amplitude.com/guides/product-analytics) for comprehensive instruction on setting up event tracking, cohort analysis, and behavioral metrics. [The Amplitude Guide to Product Analytics](https://amplitude.com/guides/product-analytics) * **Mixpanel Blog** : Follow [Mixpanel's Digital Analytics Insights](https://mixpanel.com/blog/what-is-product-management-analytics/) for regular benchmarks and deep dives into user retention, conversion funnels, and engagement loops. [What is product analytics? A complete guide for 2026](https://mixpanel.com/blog/what-is-product-management-analytics/) * **Reforge Blog /_Brian Balfour_** : Excellent for advanced frameworks on retention, metrics architectures, and understanding the core mechanics of product usage data. * **Clederson Cruz / Data and Product Substack creators**: Reading practitioner-focused newsletters on Substack provides a step-by-step lens into how modern product teams query and act on user telemetry. * If you'd like, let me know: * * Your **current background** (e.g., beginner PM, data analyst, software engineer) * Whether you prefer **newsletters, interactive courses, or books** * I can tailor a specific learning roadmap for you.