Who should I follow to learn about field and event marketing?

If you want to get genuinely good at **field + event marketing** , I’d follow a mix of practitioners, industry publications, and event-tech people - not just generic marketing influencers. ### People worth following * **Jimmy Knowles** - Global Head of Experiential at Canva. Good for seeing how major brands think about experiential campaigns and brand experiences. [Experiential Marketing Summit 2026 - Event Marketer](https://www.eventmarketer.com/event/experiential-marketing-summit-2026/?utm_source=chatgpt.com)[Meet the New Experiential Marketing Summit Advisory Board](https://www.eventmarketer.com/article/2026-experiential-marketing-summit-advisory-board/?utm_source=chatgpt.com) * **Valerie Strehle** - Senior Director of Field Marketing & Global Events at Workiva. Especially relevant if you care about the B2B field-marketing side: events → pipeline → revenue. [Experiential Marketing Summit 2026 - Event Marketer](https://www.eventmarketer.com/event/experiential-marketing-summit-2026/?utm_source=chatgpt.com)[Meet the New Experiential Marketing Summit Advisory Board](https://www.eventmarketer.com/article/2026-experiential-marketing-summit-advisory-board/?utm_source=chatgpt.com) * **Nicola Kastner** - Founder of The Event Strategist; focuses heavily on event strategy and connecting events to business results. [The Top 55 Event Influencers and Leaders of 2022](https://www.bizzabo.com/blog/bizzabo-top-55-event-professionals-influencers?utm_source=chatgpt.com) * **Kelly Carlsted** - Experienced event/field marketer with experience across startups and Fortune 100 companies. [The Top 55 Event Influencers and Leaders of 2022](https://www.bizzabo.com/blog/bizzabo-top-55-event-professionals-influencers?utm_source=chatgpt.com) * **Rachel Russell** - Field Marketing leader with experience spanning B2B, entertainment, and large-scale events. [The Top 55 Event Influencers and Leaders of 2022](https://www.bizzabo.com/blog/bizzabo-top-55-event-professionals-influencers?utm_source=chatgpt.com) * **Howard Givner** - Founder/CEO of Event Leadership Institute, with a focus on event marketing, education, and industry trends. [20 Event Professionals You Should be Following | Cvent Blog](https://www.cvent.com/en/blog/events/20-event-professionals-you-should-be-following?utm_source=chatgpt.com) ### Publications/communities I'd put on your feed **Event Marketer** - probably the most directly relevant if you want _experiential marketing_. Their coverage focuses specifically on brand experiences, experiential campaigns, and event marketing, and their 2026 summit features leaders from companies including Canva, Pinterest, Amazon, GE HealthCare, Workiva, and Lenovo. [Experiential Marketing Summit 2026 - Event Marketer](https://www.eventmarketer.com/event/experiential-marketing-summit-2026/?utm_source=chatgpt.com)[Live & Virtual Events - Event Marketer](https://www.eventmarketer.com/events/?utm_source=chatgpt.com) **Cvent** - useful for the operational/data side of events: registration, attendee engagement, ROI, event technology, and event-led growth. [About Cvent | Cvent](https://www.cvent.com/en/about-cvent?utm_source=chatgpt.com) **Bizzabo** - particularly useful for B2B event marketing, field events, event portfolios, attribution, and connecting events with CRM/pipeline data. [Best Event Management Software: 2026 Buyer's Guide](https://www.bizzabo.com/blog/best-event-management-software?utm_source=chatgpt.com) **BizBash** - worth following for broader event-industry ideas, creative executions, and what's happening across the live-events world. ### If I were building a learning feed I'd prioritize: **Event Marketer + 3–5 actual field/experiential marketers + Bizzabo/Cvent + case studies from brands.** And I'd pay particular attention to how practitioners answer these five questions: 1. **Why are we doing this event?** 2. **Who specifically needs to attend?** 3. **How do we create an experience people remember?** 4. **How does the event create pipeline/revenue or brand impact?** 5. **How do we prove it afterward?** That combination will teach you much more than simply learning how to _run events_. It gets you into **event strategy, experiential design, field marketing, demand generation, and measurement**.

**To learn about field and event marketing, follow a mix of event technology innovators, experiential strategists, and marketing thought leaders who actively share insights on LinkedIn, Twitter, and industry blogs.** These voices cover everything from attendee engagement and event tech to branding and global event strategy. ## 🌟 Event Marketing Experts to Follow Name| Focus Area| Why Follow ---|---|--- **David Adler (BizBash)**| Event marketing news, large-scale event strategy| Founder of BizBash, a go-to resource for event professionals. Shares practical insights on event trends and innovations.[MarTech's event marketing experts to follow](https://martech.org/martechs-event-marketing-experts-to-follow/) **Rafat Ali (Skift Meetings)**| Event industry education, innovation| Founder of EventMB (now Skift Meetings). Offers reports, webinars, and thought leadership on event marketing.[MarTech's event marketing experts to follow](https://martech.org/martechs-event-marketing-experts-to-follow/) **Will Curran (#EventProfs, Endless Events)**| Event tech, community building| Creator of #EventProfs and host of multiple event podcasts. Known for expertise in wearable event tech and attendee engagement.[MarTech's event marketing experts to follow](https://martech.org/martechs-event-marketing-experts-to-follow/) **Dahlia El Gazzar (DAHLIA+Agency)**| Event technology, marketing strategy| Recognized as a top influencer in event tech. Shares tools and strategies for impactful event marketing.[MarTech's event marketing experts to follow](https://martech.org/martechs-event-marketing-experts-to-follow/) **Kate Patay (Creative Linens)**| Branding, guest engagement| Expert in visual branding and attendee experience design. Offers creative approaches to event storytelling.[10 Event Experts & Influencers To Follow Right Now - Swoogo](https://swoogo.events/blog/event-experts-influencers-to-follow-right-now/) **Julius Solaris (Boldpush, EventMB)**| Event technology, sustainability, diversity| Widely followed for his pioneering work in event tech and strategic consulting.[50 Top Voices in Events to Pay Attention To in 2024 | Gather Voices](https://www.gathervoices.co/blog/50-top-voices-in-events-to-pay-attention-to-in-2024) **Nick Borelli (Borelli Strategies)**| Event marketing \+ social media| Focuses on live event marketing growth strategies and attendee engagement.[50 Event Experts & Influencers to Follow Right Now](https://www.socialtables.com/blog/social-media/event-management-experts-to-follow/) **Rachel Andrews (Cvent)**| Global event logistics| Shares insights on managing large-scale international events.[50 Top Voices in Events to Pay Attention To in 2024 | Gather Voices](https://www.gathervoices.co/blog/50-top-voices-in-events-to-pay-attention-to-in-2024) **Corbin Ball**| Event tech \+ tradeshows| Known for consulting on meeting technology and marketing analysis.[Influential Event Planners You Should Be Following](https://www.accelevents.com/blog/influential-event-planners-you-should-be-following) **Juliet Tripp**| Creative event experiences| UK-based influencer focusing on experiential design and global event trends.[Event Influencers to Follow in 2025](https://blog.walls.io/events/event-influencers/) ## 📌 Broader Marketing Voices (Field Marketing \+ Strategy) If you want to connect event marketing with broader **field marketing and brand strategy**, follow: * **Seth Godin** – Author of _Purple Cow_ and _This Is Marketing_, shaping modern marketing thinking.[25 Marketing & Brand Strategy Leaders in 2026 | The Industry Leaders](https://www.theindustryleaders.org/top-25-marketing-brand-leaders-2026) * **Ann Handley** – Chief Content Officer at MarketingProfs, expert in content-driven marketing.[Top 20 Marketing Speakers to Book for Your Event in 2026](https://thecmo.com/career/best-marketing-speakers/) * **Rory Sutherland** – Vice Chairman at Ogilvy UK, focuses on behavioral science and consumer psychology.[Top 20 Marketing Speakers to Book for Your Event in 2026](https://thecmo.com/career/best-marketing-speakers/) * **Pam Didner** – B2B strategist, expert in sales-marketing alignment and field marketing.[Top 20 Marketing Speakers to Book for Your Event in 2026](https://thecmo.com/career/best-marketing-speakers/) ## ⚠️ Key Considerations * **Event marketing evolves quickly** with tech (wearables, AI, hybrid events). Following tech-focused voices like Julius Solaris and Will Curran keeps you ahead. * **Field marketing overlaps with demand generation and brand strategy.** Thought leaders like Seth Godin and Ann Handley help connect event execution with long-term brand growth. * **Global perspective matters.** Influencers like Juliet Tripp (UK) and Irina Graf (Germany) provide international insights.[Event Influencers to Follow in 2025](https://blog.walls.io/events/event-influencers/) 👉 Would you like me to curate a **shortlist of the top 5 most practical voices** (those who share actionable tips daily rather than just high-level strategy)? That way you can start following without feeling overwhelmed.

Learning field and event marketing requires a blend of community-building, experiential strategy, B2B account-based marketing (ABM), and logistics. Because field and event marketing bridges the gap between digital strategy and face-to-face execution, the best way to learn is by following practitioners who share tactical blueprints rather than just high-level theory. Top creators, communities, and thought leaders to follow include: ### 1\. Specialized Industry Leaders & Practitioners * **Alura Roe (Sr. Manager of ABX at[6sense](https://6sense.com?utm_source=gemini)):** Excellent to follow for insights on blending account-based marketing (ABM) with field and experiential strategies. [The Short, Sweet Guide to Doing Event Marketing Right - 6Sense](https://6sense.com/blog/guide-to-event-marketing/?utm_source=gemini#:~:text=A%20lot%20of%20effort%20goes%20into%20event,account%2Dbased%20marketing%20\(ABM\)%20with%20experiential%20marketing%20tactics.) * **Jenn Artura (Global Events & Experiential Marketing Leader):** Known for her extensive enterprise-level experience managing global strategic events and corporate programs. * **B2B Event & Field Marketing Voices on LinkedIn:** Look up practitioners sharing "field marketing teardowns." Creators who regularly post about pipeline attribution, event ROI, and localized dinner series provide the most actionable, day-to-day playbooks. ### 2\. Communities and Collaborative Hubs * **The Demand Gen / B2B Marketing Communities:** Platforms like Pavilion or specialized Slack groups for B2B marketers frequently feature dedicated channels for field marketers to swap vendor recommendations, booth ideas, and regional event ROI data. * **Reddit Communities:** Subreddits like `r/b2bmarketing` and `r/marketing` are goldmines for unfiltered peer discussions on how to select profitable industry events and negotiate with conference organizers. ### 3\. Organizations and Media Resources * **[Cvent Blog](https://cvent.com?utm_source=gemini) :** One of the best resources for the operational, technical, and experiential sides of event management and event marketing. * **[MarketingProfs](https://marketingprofs.com?utm_source=gemini) :** Offers fantastic tactical frameworks on integrating live events into a broader omni-channel marketing mix. * **Experiential and Event Marketing Newsletters:** Look for niche newsletters focused on corporate event strategy and event-tech stack integration to stay updated on modern experiential trends. > **Pro Tip:** When looking for field marketing inspiration on LinkedIn, search keywords like _"Field Marketing Playbook"_ or _"B2B Event ROI"_ to find active practitioners who are currently sharing live case studies from the field. What specific area of field and event marketing are you most focused on right now (e.g., enterprise roadshows, massive trade shows, or intimate executive dinners)?

Learning field marketing (experiential, on-the-ground, regional B2B programs) and event marketing (tradeshows, corporate events, virtual/hybrid experiences) requires looking at a mix of dedicated brand practitioners, community builders, and experiential agency leaders. Because field and event marketing live at the intersection of demand generation, sales alignment, and logistics, the best insights come from professionals actively sharing tactical playbooks rather than high-level theory. * * Event Marketing Association (EMA) & Communities: Following industry-specific hubs like the Event Marketer publication and community provides deep dives into case studies, award-winning experiential campaigns, and annual trends in face-to-market strategies. * Field Marketing Practitioners on LinkedIn: Search for practitioners holding titles like _Head of Field Marketing_ , _Global Experiential Marketing Lead_ , or _Director of Regional Marketing_ at high-growth B2B tech and enterprise companies. Practitioners at companies like HubSpot, Salesforce, and Gong frequently post real-time teardowns of what is working at regional dinners, VIP roadshows, and major industry conferences. * Agency Thinkers: Following leaders from top experiential and event agencies (such as Opus Agency, Freeman, or Sparks) on LinkedIn gives you a bird's-eye view of logistical scaling, production innovations, and audience engagement metrics. * Event Tech and Strategy Voices: Keep an eye on thought leaders in the B2B event tech and event-led growth (ELG) space - executives from platforms like Bizzabo or Hubilo regularly publish data on attendee behavior, registration conversion, and ROI attribution for events. * Would you like recommendations on specific **newsletters, podcasts, or professional communities** dedicated strictly to B2B experiential and field strategy?

- Kathryn Frankson (Informa) and other top event/field marketing influencers to follow on LinkedIn and LinkedIn-focused lists.[The Top LinkedIn Event Marketing Influencers to Follow in ...](https://www.banzai.io/blog/top-linkedin-event-marketing-influencers)[Best of LinkedIn CW 18/ 19: Field Marketing](https://www.linkedin.com/pulse/best-linkedin-cw-18-19-field-marketing-thomas-allgeyer-lcnmf) - Nick Bennett (field and event marketing advocate) who shares practical, people-first insights.[20 things I learned putting people first in field and event marketing](https://www.linkedin.com/posts/nickbennett1_20-things-i-learned-putting-people-first-activity-7407049451363803136-SSAb) - Roberto Bricio Koch (Contentsquare) as a noted field marketing leader to watch.[Top Field Marketers to Watch in 2025 - The Ortus Club](https://www.ortusclub.com/k-hub/field-marketing-top-marketers-to-watch-2025/)