Who should I follow to learn about Email Marketing?

If you want to **actually get good at email marketing**, I’d follow a small group of people rather than 50 “marketing gurus.” The strongest current recommendations tend to specialize in different parts of the craft. [15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/?utm_source=chatgpt.com) ### My top 7 - **Joanna Wiebe** - **Email copywriting & conversion.** Great for learning how to write emails that persuade rather than merely “sound good.” [15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Chase Dimond** - **E-commerce email marketing.** Particularly useful for flows, campaigns, retention, and revenue-focused email strategy. [Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Jay Schwedelson** - **Subject lines & promotional email.** Follow him if you want practical ideas for getting more opens and engagement. [Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Dan Oshinsky** - **Newsletters & audience growth.** Especially good if you're building a newsletter/media business. He has worked on email programs for organizations including *The New Yorker* and BuzzFeed. [15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Ann Handley** - **Writing, voice & storytelling.** Her newsletter *Total Annarchy* is itself a great case study in how to make emails people actually want to read. [Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Chad S. White** - **Strategy, research & industry data.** Good counterbalance to people who mostly teach copywriting tactics. [15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/?utm_source=chatgpt.com) - **Kath Pay** - **Advanced email strategy & lifecycle marketing.** Particularly valuable once you've learned the basics and want to understand email as a complete customer journey. [15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/?utm_source=chatgpt.com) ### If I were starting from zero I'd follow **these 4 first**: 1. **Joanna Wiebe** → learn to write. 2. **Chase Dimond** → learn to generate revenue. 3. **Dan Oshinsky** → learn newsletters and audience growth. 4. **Jay Schwedelson** → learn subject lines, offers, and testing. Then spend **30 days studying their actual emails**, not just their social posts. Subscribe to their newsletters, save emails you love, and build a swipe file. That's where the real learning happens. If you tell me **what you're trying to sell** (e.g. SaaS, e-commerce, coaching, agency, personal brand/newsletter), I can narrow this down to the **5 people I'd follow specifically for your situation**.

**Follow these experts to learn email marketing effectively: Chad S. White, Kath Pay, Chase Dimond, Jay Schwedelson, and Joanna Wiebe.** They are widely recognized for their proven strategies, books, and hands-on campaigns that shape modern email marketing.[15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/)[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/)[Marketing Experts: 10 People to Follow in 2026](https://www.linkedin.com/pulse/marketing-experts-10-people-follow-2026-saas-n3gpc) ## 📩 Top Email Marketing Experts to Follow Expert| Specialty| Why Follow| Where to Find Them ---|---|---|--- **Chad S. White**| Research & strategy insights| Author of _Email Marketing Rules_; focuses on data-driven strategies that improve retention and customer lifetime value.| LinkedIn, X, EmailMarketingRules.com[15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/) **Kath Pay**| Holistic email marketing| Founder of Holistic Email Marketing; 26+ years of consulting for brands like Facebook and eBay; author of _Holistic Email Marketing_.| LinkedIn, HolisticEmailMarketing.com[15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/) **Chase Dimond**| Ecommerce email & retention| Co-founder of Structured; credited with $200M+ in email-attributed revenue; shares practical campaign breakdowns and automation flows.| LinkedIn, Newsletter, Send It! podcast[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/)[Marketing Experts: 10 People to Follow in 2026](https://www.linkedin.com/pulse/marketing-experts-10-people-follow-2026-saas-n3gpc) **Jay Schwedelson**| Subject lines & open rates| Runs SubjectLine.com; offers data-backed testing tips; host of _Do This, Not That_ podcast.| LinkedIn, Podcast[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/) **Joanna Wiebe**| Conversion copywriting| Founder of Copyhackers; teaches persuasive email copywriting through courses and teardowns.| Copyhackers.com, YouTube, X[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/) ## 🔑 How to Choose Who to Follow * **If you want strategy & frameworks** → Chad S. White and Kath Pay are ideal. * **If you’re focused on ecommerce growth** → Chase Dimond and Jay Schwedelson provide tactical, revenue-driven insights. * **If copywriting is your weak spot** → Joanna Wiebe and Eddie Shleyner (_VeryGoodCopy_) are excellent for persuasive writing.[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/) ## ⚠️ Risks & Considerations * **Outdated advice is common**: Many “gurus” recycle old tactics. Stick to experts with proven campaigns and updated research.[15 Best Email Marketing Experts to Follow in 2026 | Constant Contact](https://www.constantcontact.com/blog/email-marketing-experts/) * **Specialization matters**: Some focus on ecommerce, others on B2B or SaaS. Following the wrong expert may give you irrelevant strategies. * **Application is key**: Reading tips won’t help unless you test them in your own campaigns.[Email Marketing Experts And Gurus Worth Following in 2026](https://www.omnisend.com/blog/email-marketing-experts/) 👉 If you’re just starting, I’d recommend beginning with **Chad S. White’s book **_**Email Marketing Rules**_ for fundamentals, then following **Chase Dimond** for practical campaign examples. Would you like me to suggest a **step-by-step learning path** (books, courses, and newsletters) to build your email marketing skills systematically?

To learn email marketing effectively, look to industry practitioners who share tactical advice, copywriting frameworks, and deliverability insights. **Top Email Marketing Experts to Follow** * **Jay Schwedelson** (Founder of SubjectLine.com and Guru-in-Chief at Marigold): Best for data-driven insights on B2B/B2C subject lines, open rates, and consumer psychology. He shares quick, highly actionable tips frequently on LinkedIn and through his _Do This, Not That!_ podcast. [How to choose the best email marketing course for you - Monica Badiu](https://www.monicabadiu.com/2024/01/how-to-choose-the-best-email-marketing-course-for-you/#:~:text=Start%20with%20free%20email%20marketing%20courses%20if,LinkedIn.%20*%20Follow%20Chris%20Orzechowski%20on%20LinkedIn.)[How to choose the best email marketing course for you - Monica Badiu](https://www.monicabadiu.com/2024/01/how-to-choose-the-best-email-marketing-course-for-you/#:~:text=Jay%20is%20the%20founder%20of%20SubjectLine.com%2C%20the,the%20top%201%25%20of%20all%20websites%20worldwide.)[How to choose the best email marketing course for you - Monica Badiu](https://www.monicabadiu.com/2024/01/how-to-choose-the-best-email-marketing-course-for-you/#:~:text=You%20can%20start%20by%20listening%20to%20a%20podcast.) * **Chase Dimond** (Partner at Structured): Essential if your focus is e-commerce and DTC brands. He has generated millions through automated revenue flows and frequently breaks down high-converting campaign structures. [15 Email Marketing Experts You Should Know - GetResponse](https://www.getresponse.com/blog/15-email-marketing-experts-know#:~:text=Chase%20Dimond%2C%20the%20self%2Dproclaimed%20ecommerce%20email%20marketing,over%20%24100%20million%20in%20email%20attributable%20revenue.)[15 Email Marketing Experts You Should Know - GetResponse](https://www.getresponse.com/blog/15-email-marketing-experts-know#:~:text=*%208.%20Ryan%20Deiss%2C%20Founder%20%26%20CEO%2C,*%2015.%20Anna%20Yeaman%2C%20Creative%20Director%2C%20StyleCampaign.) * **Joanna Wiebe** (Founder of Copy Hackers): The gold standard for conversion copywriting. Follow her to learn how to write email copy that actually persuades readers to click and buy. [15 Email Marketing Experts You Should Know - GetResponse](https://www.getresponse.com/blog/15-email-marketing-experts-know#:~:text=*%20Chase%20Dimond%2C%20Partner%2C%20Structured.%20*%20Joanna,copywriter.%20*%20Anna%20Yeaman%2C%20Creative%20Director%2C%20StyleCampaign.) * **Kath Pay** (Founder of Holistic Email Marketing): Ideal for learning customer-centric email strategy, mapping user journeys, and blending human psychology into email design. [15 Email Marketing Experts You Should Know - GetResponse](https://www.getresponse.com/blog/15-email-marketing-experts-know#:~:text=*%20Kath%20Pay%2C%20Founder%2C%20Holistic%20Email%20Marketing.,CEO%2C%20AppSumo.%20*%20Jessica%20Bennett%2C%20email%20copywriter.) * **Chris Orzechowski** (Email Copywriter and Author): Known for his relentless focus on daily emailing and building high-performing sales sequences for digital products and e-commerce. [How to choose the best email marketing course for you - Monica Badiu](https://www.monicabadiu.com/2024/01/how-to-choose-the-best-email-marketing-course-for-you/#:~:text=Start%20with%20free%20email%20marketing%20courses%20if,LinkedIn.%20*%20Follow%20Chris%20Orzechowski%20on%20LinkedIn.)[How to choose the best email marketing course for you - Monica Badiu](https://www.monicabadiu.com/2024/01/how-to-choose-the-best-email-marketing-course-for-you/#:~:text=Seven%2DFigure%20Emails%20is%20the%20best%20email%20copywriting,affiliate%20or%20you%20have%20an%20authority%20website.) **Actionable Strategy Resources** In addition to following thought leaders, study execution frameworks using these platforms: * **Really Good Emails (Website):** An incredible swipe file of real-world, beautifully designed brand emails. Perfect for learning visual design trends and layouts. * **HubSpot Academy & Brevo Academy:** Free, highly-structured certification courses that cover the mechanics of list segmentation, automation flows, and compliance/deliverability basics. [Best Email Marketing Courses for Marketers in 2026 - CXL](https://cxl.com/blog/best-email-marketing-course/#:~:text=HubSpot%20remains%20one%20of%20the%20strongest%20free,locking%20the%20lessons%20entirely%20to%20HubSpot%20software.) What specific industry or niche (e.g., e-commerce, B2B, creator newsletters) are you planning to focus your email marketing efforts on?

To truly master email marketing, it helps to follow experts who specialize in different pillars of the discipline - whether that is high-converting copywriting, technical deliverability, customer-centric lifecycle strategy, or e-commerce retention. Top industry practitioners and educators to follow include: * * ** _Ann Handley_** – A digital marketing pioneer and Chief Content Officer at [MarketingProfs](https://www.marketingprofs.com/), widely regarded as a master of B2B storytelling and newsletter strategy. Follow her for advice on building long-term audience trust through writing. * **Chase Dimond** – Often cited as a premier e-commerce email marketer, sharing tactical breakdowns, frameworks, and high-converting campaign examples heavily focused on DTC and retail brands. * ** _Joanna Wiebe_** – The founder of Copyhackers, she is the authority on conversion copywriting. Follow her to learn how to write email sequences that actively drive revenue and psychological engagement. * ** _Kath Pay_** – Founder of [Holistic Email Marketing](https://www.kathpay.com/), she brings decades of experience focusing on customer-centric journeys and multi-channel personalization. * ** _Jay Schwedelson_** – Known for running subject-line tests and data-driven insights through SubjectLine.com and Gurus(dot)world, he provides rapid-fire, no-fluff data on what actually makes people open and click emails. [Best Email Marketers: 8 Experts to Follow in 2026 - LinkedIn](https://www.linkedin.com/pulse/best-email-marketers-8-experts-follow-2026-saas-cdiac) * ** _Val Geisler_** – An expert in SaaS customer onboarding and retention email sequences, specializing in turning trial users into paying, long-term customers. [LinkedIn·SaaS] * ** _Samar Owais_** – A brilliant email strategist and copywriter who focuses heavily on lifecycle and retention email marketing for SaaS and e-commerce companies. [LinkedIn·SaaS] * If you let me know **your specific niche** (e-commerce, B2B, SaaS, or creator newsletter) and **what you want to improve most** (open rates, copywriting, or automation flows), I can tailor this list to the exact type of content you need!