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    Who should I follow to learn about B2B Copywriting?

    Updated September 13, 2026

    Answer summary

    To learn about B2B copywriting, follow industry practitioners and thought leaders such as Will Hoekenga, Eddie Shleyner, Diane Wiredu, Joanna Wiebe, and April Dunford, who share expertise in conversion copy, SaaS messaging, positioning, and buyer psychology. They offer valuable insights and frameworks through their content, podcasts, and newsletters. Following them can help you master the craft of B2B copywriting and stay updated on the latest strategies and best practices.

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    Where each engine placed them

    #BrandChatGPTGemini logoGeminiAI ModeCopilot logoCopilotMention rateBrand Share of VoiceCiteRankCitabilitySentiment
    1ESEddie Shleyner–––– - 6% -
    ChatGPT–Gemini–AI Mode–Copilot–
    Mention rate - Share of Voice 6%CiteRank - Citability Sentiment
    2RSRoss Simmonds–––– - 9% -
    ChatGPT–Gemini–AI Mode–Copilot–
    Mention rate - Share of Voice 9%CiteRank - Citability Sentiment
    3ESEmma Stratton–––– - 6% -
    ChatGPT–Gemini–AI Mode–Copilot–
    Mention rate - Share of Voice 6%CiteRank - Citability Sentiment
    4DWDiane Wiredu–––– - 6% -
    ChatGPT–Gemini–AI Mode–Copilot–
    Mention rate - Share of Voice 6%CiteRank - Citability Sentiment

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