Who should I follow to learn about B2B brand strategy?

Updated September 13, 2026

Answer summary

To learn about B2B brand strategy, follow practitioners who focus on positioning, differentiation, and long-term brand building, such as Dave Gerhardt, Drew Neisser, and Peep Laja, as well as experts in creative and content marketing like Doug Kessler and Ann Handley.

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Where each engine placed them

#BrandChatGPT

GeminiAI Mode

CopilotMention rateBrand Share of VoiceCiteRankCitabilitySentiment

1DGDave Gerhardt–––– - 14% -

ChatGPT–Gemini–AI Mode–Copilot–

Mention rate - Share of Voice 14%CiteRank - Citability Sentiment

2RSRoss Simmonds–––– - 9% -

ChatGPT–Gemini–AI Mode–Copilot–

Mention rate - Share of Voice 9%CiteRank - Citability Sentiment

3AHAnn Handley–––– - 9% -

ChatGPT–Gemini–AI Mode–Copilot–

Mention rate - Share of Voice 9%CiteRank - Citability Sentiment

4PLPeep Laja–––– - 9% -

ChatGPT–Gemini–AI Mode–Copilot–

Mention rate - Share of Voice 9%CiteRank - Citability Sentiment

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