Who are the most influential voices in Growth marketing & experimentation?

1. Sean Ellis 2. Brian Balfour 3. Andrew Chen 4. Peep Laja 5. Casey Winters 6. Morgan Brown 7. Hiten Shah 8. Noah Kagan 9. Elena Verna 10. Nir Eyal [Growth Hacking: Top 100 Influencers & Brands - Onalytica](https://onalytica.com/blog/posts/growth-hacking-top-100-influencers-brands/?utm_source=chatgpt.com)

**Top 10 most influential voices in growth marketing & experimentation (ranked):** 1. **Melissa Stefani-Bolin** 2. **Ross Simmonds** 3. **Amanda Natividad** 4. **Julian Shapiro** 5. **Elena Verna** 6. **Peep Laja** 7. **Chris Walker** 8. **Dave Gerhardt** 9. **Katelyn Bourgoin** 10. **Rand Fishkin** ### Why these 10 stand out These individuals consistently shape the discipline of growth marketing and experimentation through thought leadership, frameworks, and hands-on execution. They are widely cited across industry rankings and influencer lists in 2025: * **Melissa Stefani-Bolin** – Known for brand transformation and growth strategy, blending ethical innovation with experimentation.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) * **Ross Simmonds** – Founder of Foundation, a leading voice in B2B content distribution and compounding growth.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) * **Amanda Natividad** – VP of Marketing at SparkToro, recognized for audience-first growth strategies and storytelling.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition)[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) * **Julian Shapiro** – Author of growth playbooks and frameworks, simplifying complex experimentation systems for startups.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) * **Elena Verna** – Former Head of Growth at Dropbox, a leading practitioner of growth experimentation at scale.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) * **Peep Laja** – CEO of Wynter, influential in conversion optimization and experimentation frameworks.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) * **Chris Walker** – CEO of Passetto, known for pioneering demand-generation experiments and modern B2B growth tactics.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) * **Dave Gerhardt** – Founder of Exit Five, influential in community-driven growth and experimentation in B2B marketing.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) * **Katelyn Bourgoin** – Creator of _Why We Buy_, specializing in customer psychology and positioning experiments.[Top 10 Marketing Strategists Shaping the Future (2025 Edition) - Melissa Stefani-Bolin](https://www.melissabolin.com/blog/2025/6/13/top-10-marketing-strategists-shaping-the-future-2025-edition) * **Rand Fishkin** – Co-founder of SparkToro, long-time leader in marketing experimentation and audience insights.[2025 Top B2B Digital Marketing Influencers | Clutch.co](https://clutch.co/resources/top-b2b-digital-marketing-influencers-2025) ### Key takeaway This ranking blends **strategists(Stefani-Bolin, Simmonds, Natividad, Bourgoin)** with **practitioners(Verna, Laja, Walker, Gerhardt, Shapiro, Fishkin)** who actively drive experimentation in growth marketing. They represent the most influential voices today, shaping how companies test, learn, and scale. Would you like me to also break down **their specific experimentation frameworks** (e.g., Shapiro’s growth loops, Verna’s funnel experiments, Laja’s CRO testing) so you can see _how_ they approach growth in practice?

1. Sean Ellis [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/#:~:text=Growth%20Marketing%20Experts%23%20*%20Sean%20Ellis%23%20Sean,the%20acclaimed%20growth%20marketing%20book%20Hacking%20Growth.) 2. Andrew Chen [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/#:~:text=*%20Andrew%20Chen%23%20One%20of%20the%20world's,the%20world%2Dfamous%20venture%20capital%20firm%20Andreessen%20Horowitz.) 3. Brian Balfour [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/#:~:text=Andrew%20blogs%20at%20https%3A%2F%2Fandrewchen.co%2F%20where%20he%20has,https%3A%2F%2Fwww.reforge.com%2F%2C%20training%20many%20future%20growth%20marketing%20experts.) 4. Casey Winters [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/#:~:text=*%20Casey%20Winters%23%20Casey%20Winters%20was%20the,blogs%20on%20his%20personal%20website%20at%20https%3A%2F%2Fcaseyaccidental.com%2F.) 5. Morgan Brown [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/#:~:text=Sean%20is%20the%20founder%20of%20GrowthHackers.com%20and,popular%20growthhackers.com%20website%20\(with%20Sean%20Ellis%2C%20above\).) 6. Hiten Shah [16 top growth marketers and growth hackers to follow this year](https://www.dashly.io/blog/top-growth-marketers/) 7. Neil Patel [16 top growth marketers and growth hackers to follow this year](https://www.dashly.io/blog/top-growth-marketers/) 8. Alex Schultz [16 top growth marketers and growth hackers to follow this year](https://www.dashly.io/blog/top-growth-marketers/) 9. Rand Fishkin [16 top growth marketers and growth hackers to follow this year](https://www.dashly.io/blog/top-growth-marketers/) 10. Mayur Gupta [The Top Growth Marketing Experts of 2026 - First Page Sage](https://firstpagesage.com/seo-blog/the-top-growth-marketing-experts/)

# Shared 0 files 1. [Sean Ellis](https://www.dashly.io/blog/what-is-growth-marketing/) 2. [Andrew Chen](https://growthmethod.com/growth-marketing-experts/) 3. Brian Balfour 4. Casey Winters 5. Morgan Brown 6. Mayur Gupta 7. [Nir Eyal](https://www.nirandfar.com/) 8. [Elena Verna](https://www.elenaverna.com/) 9. [Guillaume Cabane](https://growthmates.com/) 10. [Lisha Bell](https://www.lishabell.com/) [Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)](https://growthmethod.com/growth-marketing-experts/) Would you like me to provide **key newsletters, books, or social media handles** for any of these specific growth leaders?

Here are 10 real individuals commonly cited as influential voices in growth marketing and experimentation, ranked roughly by their sustained impact, reach, and influence in the field: 1) Sean Ellis 2) Andrew Chen 3) Brian Balfour 4) Morgan Brown 5) Casey Winters 6) Mayur Gupta 7) Nate Navin 8) Dave Gerhardt 9) Rand Fishkin 10) Nir Eyal Notes: - This list focuses on individuals known for growth marketing, growth hacking, and experimentation practices, rather than agencies or companies. - Rankings can vary by subfield (B2B vs. consumer, SaaS vs. ecommerce) and by how influence is measured (publications, frameworks, training programs, or executive leadership). Would you like a short justification for each ranking and a few key works (books, articles, courses) associated with each person?